Jeff McKay
Founder and CEO of Prudent Petal, a fractional CMO and marketing strategy firm specializing in professional services. Discusses the IC Triad model and AI's impact on organizational structures.
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Jul 21, 2025 • 32min
Getting Out in Front of the Next CEO AI Memo
Jeff McKay, Founder and CEO of Prudent Petal, brings insight into the evolving landscape of professional services affected by AI. He discusses his IC Triad model, which emphasizes the crucial alignment of marketing, sales, and delivery in the face of AI advancements. The conversation touches on how organizations can adapt their structures to maintain competitiveness. McKay also highlights the importance of human connection and expertise, even as AI reshapes traditional roles, encouraging proactive engagement for tangible growth.
Jan 12, 2022 • 37min
Strategic Marketing in Professional Services - Jeff McKay - Fractional CMO Show - Episode #011
Jeff McKay, CEO of Prudent Pedal and a Fractional CMO, shares insights on strategic marketing in professional services. He emphasizes the shift from a productivity mindset to one focused on growth, urging firms to adopt value-based pricing. McKay discusses the dangers of revenue-driven decisions that can harm brand integrity and highlights the importance of data analytics for market growth. He also underlines the pivotal role of marketing leadership in navigating this transition and nurturing a culture of trust and collaboration.
