Jeff Lee

Jeff Lee, co-founder of DIBS Beauty, shares insights on building a booming makeup brand that achieved mid-eight figures in just four years. He discusses their innovative strategy of a 20,000-person waitlist pre-launch, emphasizing the power of creator-led marketing over traditional ads. Jeff reveals how DIBS maintains a 60%+ repurchase rate and successfully penetrated retail with a focus on customer behavior. He candidly explores the challenges of rapid growth, the importance of community, and his visionary approach to leveraging AI for future success.