Jeff Lee

Lifecycle Marketing Technical Lead at Calm, expert in building engineering-marketing partnerships and leveraging push notifications for engagement.

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Feb 25, 2025 • 51min

158: Jeff Lee: How Calm’s Billion customer message machine unites martech and engineering

Jeff Lee, Lifecycle Marketing Technical Lead at Calm, is an expert in forging impactful engineering-marketing partnerships. He shares insights on the crucial relationship between lifecycle marketing and engineering, emphasizing the need for technical credibility in collaboration. Jeff humorously recounts sleep challenges, connecting unique audio content to relaxation techniques. He also discusses the complexities of push notifications, the significance of a united marketing tech stack, and the balance of technical implementation with creative strategies.