Jeff Lee

Jeff Lee, Lifecycle Marketing Technical Lead at Calm, is an expert in forging impactful engineering-marketing partnerships. He shares insights on the crucial relationship between lifecycle marketing and engineering, emphasizing the need for technical credibility in collaboration. Jeff humorously recounts sleep challenges, connecting unique audio content to relaxation techniques. He also discusses the complexities of push notifications, the significance of a united marketing tech stack, and the balance of technical implementation with creative strategies.