Jeff Lair

Expert Jeff Lair from Blue Book Services shares insights on the produce industry, discussing topics like asparagus logistics, tomato availability, and the importance of market dynamics in the freight brokerage world. The episode also covers sports updates and the strategic moves brokers can learn from golf tournaments.

Special guest Jeff Lair, industry expert from Produce Blue Book, discusses the complexities of managing freight and logistics for cherries, blueberries, and strawberries. Topics include cherry season availability, shipping challenges for delicate cherries, and the importance of proper handling in transporting perishable goods.

Jeff Lair, Marketing Director with Blue Book Services, shares insights on shipping avocados and onions. He discusses the considerations and challenges of transporting fresh produce, including temperature control and working with suppliers, carriers, and shippers. The discussion covers the profitability of avocados and onions in the industry, as well as the types and flavors of onions. They also touch on starting a transportation business and the costs associated with it.