Jeff Krasnoff

Jeff Krasnoff, the Founder and CEO of Rialto Capital Management, shares insights from overseeing $21B in commercial real estate assets. He discusses the importance of risk management and diversification during market downturns, drawing on his experiences from the 2008 financial crisis. Jeff elaborates on the evolution of private real estate investing and the need for thorough market research amidst rising interest rates. He also highlights the shift toward direct lending in today’s dynamic market, offering strategies for navigating investment challenges.