In this insightful discussion, Trevor Koot, CEO of the BC Real Estate Association, and Jeff King, CEO of Greater Vancouver Realtors, tackle the seismic shifts in real estate akin to the Napster disruption in music. They emphasize the role of AI and technology in reshaping market transparency and consumer expectations. The duo discusses the challenges facing realtors, the importance of branding, and the necessity for innovation amidst economic uncertainty. With a balance of humor and expertise, they outline how agents can thrive in this evolving landscape.
