Jeff Henderson

Entrepreneur and founding pastor of Gwinnett Church and Hamilton Mill Church, with prior marketing experience at Chick-fil-A and the Atlanta Braves; author of the book Know What You're For (Four) about customer engagement and organizational purpose.

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Oct 1, 2019 • 1h 13min

CNLP 293 | Jeff Henderson on Why Most Organizations are Narcissistic, the New Way to Do Customer Service and the Future of Business

Jeff Henderson, a former marketing leader at Chick-fil-A and author of "Know What You're For," dives into the narcissism prevalent in brands today. He discusses how many organizations focus on self-promotion instead of valuing customer engagement. Jeff emphasizes the importance of turning products into emotional experiences and showcases examples of businesses that excel in customer service. He also shares insights on creating loyal fans through small acts of kindness and the significance of a clear, consistent vision in driving growth.

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