Jeff Heaton

Senior Vice President of Ticketing and Premium Sales for the Utah Jazz and Utah Hockey Club, focused on ticket operations, demand building for a new hockey franchise, and nimble pricing and product strategies.

Best podcasts with Jeff Heaton

Ranked by the Snipd community

Sep 5, 2025 • 46min

From Click to Tip-Off: Modernizing Sports Ticketing

In this engaging discussion, industry experts Mike Shane, Emily Johnson, Jeff Heaton, and Kari Gritton dive into the transformation of sports ticketing. Shane highlights the importance of real-time predictive AI for dynamic pricing. Johnson shares insights on leveraging data in MLB while Heaton discusses the challenges of launching a new hockey franchise. Gritton emphasizes the demand for unique fan experiences. The panel explores the future of ticket operations, emphasizing flexibility and transparency to enhance engagement and revenue.

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