Jeff Greenfield

Jeff Greenfield, Founder and CEO of Provalytics, shares his extensive expertise in marketing analytics and AI-driven solutions. He reveals how AI is revolutionizing marketing attribution by addressing the age-old dilemma: wasting ad spend. The discussion highlights the misleading nature of last-click analytics, the importance of impressions, and fresh opportunities in connected TV and influencer marketing. Jeff also offers practical advice for small teams on leveraging AI tools alongside traditional methods to gain deep insights into ad performance.