Jeff Giddens

Jeff Giddens, a digital fundraising expert from NextAfter, dives deep into online donor acquisition strategies. He emphasizes the importance of understanding donor psychology rather than just presenting your cause. Giddens discusses how lead magnets and engaging content can effectively build an acquisition funnel. He also highlights the role of targeted ads, key metrics for optimization, and even how traditional methods like direct mail can inform digital approaches. This conversation is packed with practical insights for nonprofits seeking new supporters!