Jeff DeGraff

Jeff DeGraff, known as the “Dean of Innovation,” is a professor at the University of Michigan, advising global leaders on change. He reveals why facts don’t change minds, focusing instead on how experiences shape our perspectives. Jeff highlights the importance of constructive conflict and shares insights on navigating overwhelming choices. He advocates for simple experimentation, illustrating how small-scale trials can drive innovation. Ultimately, he stresses the necessity of an agile mindset to embrace ambiguity in a rapidly evolving world.