Jeff Clark

Jeff Clark, VP of Product & Commercialization at Walmart Connect, shares insights from his extensive media background. He discusses the remarkable evolution of Walmart Connect from an incubator project to a full funnel media powerhouse. Jeff elaborates on the unique advantages Walmart’s shopper data offers, emphasizing how first-party data is used to enhance ROI for advertisers. He also touches on the integration of marketplace sellers and maintaining consistent messaging for omni-channel shopping, showcasing innovative new technologies in retail.