Jeff Cayley

Jeff Cayley, an entrepreneur and mountain bike enthusiast, shares his journey from pro biker to founder of Worldwide Cyclery and Kettle Mountain Apparel. He discusses the evolution of the mountain biking industry during the COVID-19 pandemic, emphasizing the rise of e-commerce and direct-to-consumer sales. Cayley also delves into the challenges of engaging customers through YouTube content and the importance of community-building. He highlights the significance of quality in high-end bike components and the growth of innovative apparel, showcasing how passion fuels business success.