Jeff Bustos

Jeff Bustos, VP of Measurement and Addressability Data at the IAB, dives into the evolving landscape of retail media. He shares his career journey from top advertising firms to his role in setting industry standards. Bustos emphasizes the importance of measurement standards and incrementality for brands. He discusses how AI is shaping retail strategies and the crucial collaboration among industry stakeholders. With fascinating insights on the future of retail media, his expertise shines a light on successful investment tactics in an ever-changing market.