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Jeff Braverman
Chairman of Nuts.com who transformed his family’s Newark Nut Company into a national e-commerce snack business through paid search, product expansion, and creative marketing.
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Oct 27, 2025
• 1h 12min
Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
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Jeff Braverman, a third-generation family-business leader, shares his journey of transforming his grandfather's peanut shop into the massive e-commerce brand Nuts.com. He discusses the pivotal moment he left his finance job to embrace the internet, leading to a 10x increase in sales through a Google AdWords campaign. The tale includes a viral protest where fans sent 40,000 pounds of peanuts and the humorous impact of a rap jingle. Jeff also reflects on navigating challenges during the COVID crisis while keeping the business family-owned and thriving.
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