Jeff Benjamin

Jeff Benjamin, Global Chief Creative Officer at Tombras, shares insights on how AI aids creativity and builds confidence. He discusses using AI as a sparring partner to refine bold ideas while navigating self-doubt. Jeff emphasizes that the best prompts are shaped by human perspective, not just questions. He explains the balance between seeking affirmation and challenging thoughts to avoid mediocrity. Ultimately, he highlights the emotional moments when ideas 'bubble over,' revealing the innate human desire to share creativity with others.