Jeff Armstrong

In this engaging discussion, Jeff Armstrong, a partner at Cultivate Advisors and a former business owner, shares his expertise on exit planning and value acceleration. He discusses the importance of shifting from immediate success to long-term significance in business strategy. Jeff emphasizes the role of financial advisors in aligning goals and introduces the concept of a Chief Value Officer to manage enterprise value. Additionally, he highlights owner resilience and mental health, providing tools that help business owners thrive both personally and professionally.