Jeannie Lim

Jeannie Lim, Assistant Managing Director at Enterprise Singapore, shares her wealth of experience in supporting local SMEs. She discusses the challenges of starting a business in Singapore, such as navigating paperwork and funding. Jeannie highlights the critical role of government support through advisory services and networks rather than just grants. She identifies common pitfalls like unclear business models and emphasizes the importance of planning for growth. Finally, she offers insights on scaling brands internationally and the evolving landscape of retail and food security.