Jean-Manuel Izaret

Jean-Manuel Izaret, Global Leader of Marketing, Sales, and Pricing Practice at Boston Consulting Group, joins Melissa Perri on the Product Thinking podcast to discuss strategic pricing in the technology industry. They explore different pricing models, segmenting users, challenges of pricing AI models, and the concept of fairness in pricing.

Asit Sharma, a real estate and investing analyst, and Jean-Manuel Izaret, head of marketing at BCG and author of "Game Changer," dive into the shifting landscape of real estate. They discuss a landmark ruling impacting realtor commissions and how it could reshape the market. Sharma shares insights on WeWork's financial troubles, warning against risky private investment strategies. Izaret explores innovative pricing tactics, using Starbucks as an example to highlight how consumer choices influence market dynamics.