In this enlightening discussion, Jean-Francois Esculier, a Canadian physiotherapist and clinical researcher, delves into modern approaches to acute injury treatment. He introduces the acronym "PEACE and LOVE" and explains its significance in managing musculoskeletal injuries. The conversation challenges traditional icing methods, highlighting limited scientific support for ice's effectiveness versus newer strategies focusing on optimal loading and education. Esculier also emphasizes the importance of patient comfort in deciding between ice and heat for recovery.