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Jean Castanon
Vice President of Digital Product at American Express with over a decade at the company, focused on experimentation, digital product strategy, and scaling acquisition channels like referrals.
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Sep 2, 2025
• 19min
How American Express 4x Its Experimentation Velocity in 1 Year (with Jean Castanon, VP of Digital Product at American Express)
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Jean Castanon, Vice President of Digital Product at American Express, shares his insights from over a decade at the company. He reveals how his team quadrupled testing velocity, emphasizing an always-on approach to experimentation. Jean discusses redefining success metrics, building a dedicated experimentation team, and the importance of aligning teams towards a common goal. He also dives into Amex's innovative referral program and the role of AI in personalizing customer experiences and enhancing productivity, offering invaluable lessons for product leaders.
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