JB Osborne

Co-founder and CEO of Red Antler. His strategic vision has transformed the agency into a leading creative partner for brand invention and reinvention.

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Apr 1, 2025 • 44min

The Architects Behind Brands You Love: How Red Antler Builds Obsession-Worthy Companies

Join Emily Heyward and JB Osborne, co-founders of Red Antler, as they share insights from their renowned branding agency that has birthed icons like Allbirds and Casper. They explore how AI is revolutionizing retail, enhancing consumer interactions and brand strategies. The duo emphasizes the power of empathy and storytelling in building memorable brands. They also discuss their innovative equity-based partnership model and reflect on their favorite campaigns, all while navigating the evolving landscape of consumer expectations.

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