Jayson Dubin

Founder and CEO of Playwire, a technology and services company that helps publishers grow revenue and run ad operations efficiently; presented Playwire's AI-driven initiatives (traffic shaping, price flooring) and introduced the RAMP platform on the episode.

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Dec 29, 2025 • 21min

Playwire with Jayson Dubin: Human Intelligence vs Machine Learning in AdTech at Marketecture Live

Jayson Dubin, Founder and CEO of Playwire, shares insights on blending machine learning with human intelligence to enhance publisher performance. He unveils the RAMP platform, designed to unify traffic shaping and optimize revenue. Jayson highlights impressive results: AI traffic shaping boosts revenue per session by 21%, while price flooring enhances RPM by 20%. He discusses industry challenges like supply chain transparency and the rise of AI-driven discovery, stressing the importance of maintaining trust in advertising.

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