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Jay Wright

CEO and Founder of Ecommerce Equation, an Australian-based growth and education business for brands. Shares expertise in scaling e-commerce businesses and navigating agency vs. in-house team decisions.

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Oct 31, 2024 • 48min

Agencies vs. In-House Teams - Which is Better?

In this engaging conversation, Jay Wright, CEO and Founder of Ecommerce Equation, shares his journey from finance to e-commerce. He discusses the crucial balance between in-house teams and agencies, emphasizing that smaller brands should build internal capabilities for key channels. Jay also offers actionable strategies for crafting effective Black Friday promotions that enhance customer retention rather than relying solely on deep discounts. Discover how to maximize profitability and excitement during the holiday season!