Jay Richman

Amazon vice president of product and technology leading the creative technology team that builds AI tools for sellers and brands to create and deploy ads across Amazon platforms; previously worked on ad and creator tools at Spotify and on early streaming at NBC Universal.

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Sep 20, 2025 • 34min

When AI becomes the creative director: Amazon VP Jay Richman on the future of media and ads

Jay Richman, Amazon's VP of Product and Technology, shares insights on the revolutionary impact of AI in media and advertising. He discusses his journey from early mobile apps to leading AI tools that simplify ad creation for brands. Richman highlights the capabilities of Amazon’s new agentic AI, designed to personalize content and enhance relevance without overwhelming users. He also touches on lessons learned from his time at Spotify, including how tailored creatives can significantly boost sales.

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