In this engaging discussion, Jay Perkins, the founder of Kettlebell Kings and a lifestyle fitness blogger, shares his rollercoaster journey in e-commerce. He reveals the challenges of launching his import business while balancing rideshare work and software gigs. When a significant shipment went awry, resulting in a $25,000 loss, Jay had to navigate customer refunds and re-establish trust. He emphasizes vital lessons on quality control, supplier relations, and the importance of resilience in overcoming entrepreneurial setbacks.