Jay Friedman

Jay Friedman, an ad tech and agency executive with deep expertise in AI, discusses essential strategies for CMOs navigating the rapidly evolving landscape of advertising technology. He emphasizes the importance of understanding AI as a 'city' requiring governance and warns against AI vendors who simply repackage existing technologies. Jay advocates for educating brands on building their tech stacks, focusing on brand integrity rather than chasing flashy innovations, and highlights notable AI startups that can drive real value.