Keith Coleman, VP of Product at Twitter/X, and Jay Baxter, founding ML engineer, dive into the creation of Community Notes, a groundbreaking crowdsourced fact-checking system. They discuss the innovative algorithm rewarding neutral consensus, the project's survival through leadership changes, and its unexpected chaotic beginnings. Learn how they prioritize rapid, impactful team operations sans traditional project management tools. Finally, they reflect on Community Notes' potential to reshape online misinformation and its adoption by competitors, spotlighting the growing importance of community-driven content verification.