Jay Barney

Jay Barney, a professor at the University of Utah’s Eccles School of Business and co-author of The Secret of Culture Change, discusses the vital role of storytelling in transforming organizational culture. He shares insights on how genuine actions, not just words, create impactful narratives that engage employees. Barney highlights successful examples, like a Brazilian telecom's customer-centric shift. He emphasizes the importance of theatrical elements in conveying significant messages and addresses challenges posed by remote work on cultural storytelling.

Jay Barney, a professor at the University of Utah's Eccles School of Business and co-author of "AI Won't Give You a New Sustainable Advantage," discusses the limitations of AI in creating lasting competitive edges. He emphasizes that merely adopting AI isn't enough; businesses must integrate it with their unique strengths. The conversation highlights how generative AI can enhance efficiency, especially for smaller firms, while stressing the need for a culture of innovation and adaptability to sustain advantages in a rapidly evolving tech landscape.

Jay Barney, a professor of strategic management, discusses the power of stories in changing organizational culture. Topics include defining culture, successful culture change examples, characteristics of culture-changing stories, navigating culture wars, and applying stories and culture change in a business school setting.