Javier Bargas

Javier Bargas, a User Experience Research Director with over 20 years of experience, shares his expertise on integrating strategic and tactical insights in UX research. He emphasizes that insights, not methods, determine the impact of research. Javier advocates for a fluid approach that embraces both types of research to enhance product development. He discusses how to deliver actionable insights and earn a seat in high-level discussions, encouraging researchers to broaden their toolkit for deeper user understanding.