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Jason VandeBoom
Founder and CEO of ActiveCampaign, a sales and marketing automation platform for small businesses. He led the company's transition to SaaS and its growth to over $50 million in ARR.
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Jan 15, 2019
• 31min
SaaStr 207: 13 Years To 20 People; 3 Years Later 350 People and $50m ARR, Why Thinking There Is A Price Point You Need For A Rep Is BS & Why SMB First Works And You Must Not Design For Enterprise
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Jason VandeBoom, Founder and CEO of ActiveCampaign, shares insights on his journey from a small business to a leading SaaS platform. He strongly believes in starting with SMBs, explaining how it fosters better product feedback and team dynamics. VandeBoom discusses the right timing for hiring a VP of Sales and why funding isn’t always necessary for team scaling. He emphasizes the importance of customer engagement and maintaining a product-first mindset, debunking myths about pricing models and funding in the SaaS landscape.
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