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Jason Todd
Creator of the Smart Hobbies YouTube channel, known as Timberlake. He has built a community around Sudoku puzzles with over 700 videos and 26,000 subscribers.
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Aug 29, 2025
• 32min
There’s No Such Thing As A Small Niche On YouTube - Jason Todd Interview
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Jason Todd, known as Timberlake, is the mind behind the Smart Hobbies YouTube channel, where he has created a vibrant community around Sudoku puzzles with over 700 videos. In the chat, he reveals his unique journey from competitive Scrabble to teaching Sudoku, emphasizing the thrill of engaging with a niche audience. He shares innovative strategies like using YouTube Shorts and live streams to connect with viewers. Jason also discusses the pros and cons of maintaining anonymity while building a successful channel and the power of quality content in expanding reach.
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