Jason Thomas

Join Jason Thomas, Senior Director of Technology, Security, Governance, and Risk at the Cystic Fibrosis Foundation, as he dives into the crucial intersection of sales and cybersecurity. He discusses the 'trust deficit' in client relationships and the business accountability gap that plagues the industry. Jason emphasizes the need for sales professionals to enhance their technical knowledge and communication skills to build lasting trust. He critiques ineffective sales tactics and advocates for a more strategic approach to cybersecurity sales.