Jason Steele

Head of Marketing Strategy at the International Olympic Committee (IOC). A visionary strategist reshaping the way global sports approaches brand and audience growth, engagement, and commercialisation through digital.

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Jul 9, 2025 • 51min

Jason Steele [Innovation #03]: Growing, Engaging, and Commercialising Audiences with Innovation at the Heart

Jason Steele, Head of Marketing Strategy at the IOC, shares insights on revolutionizing brand growth and audience engagement in sports. He highlights how AI is transforming marketing strategies, making them more data-driven and fan-centric. The conversation dives into the importance of collaboration across departments to enhance fan experiences and the need for a holistic approach to measuring value. Jason also discusses the art and science of designing memorable sports experiences, merging technology with creativity to captivate modern audiences.

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