Jason Sparks

In this engaging discussion, Jason Sparks, Principal Product Manager at ReUp Education, shares his expertise on continuous validation in product development. He emphasizes the dangers of unvalidated assumptions and the costs of solution-first thinking. Jason discusses how stakeholder pressure can skew priorities and the importance of continuous discovery involving client feedback. He provides insights into effective validation practices, like prioritizing innovative customers and utilizing AI tools for research, which can transform enterprise product ideation.