Jason Prowd

Jason Prowd, a data strategist at AMP/Lifetimely, shares insights on moving DTC brands from confusion to clarity through cohort analysis. He emphasizes the need to focus on retention strategies rather than just acquisition, revealing how hidden revenue can be uncovered in underutilized cohorts. Prowd discusses optimizing subscription offers for better engagement and the importance of behavioral triggers for enhanced campaign performance. His approach advocates for a culture of continuous testing and adaptation to meet evolving customer needs.