Join Jason Oakley, founder of Productive PMM, Eric Holland, senior PMM at Betterworks, and Natalie Marcotullio, head of growth at Navattic, as they unpack the critical role of product marketing in B2B. They discuss effective positioning and differentiation strategies, the importance of continuous engagement, and how to measure impact on revenue. Insightful anecdotes highlight the difference between proactive and reactive approaches, while tools like OKRs offer a framework for aligning marketing initiatives with company goals.
