Jason Kap

Join the conversation with Jason Kap, CEO of Blue Rocket, as he shares insights on pricing strategy, Microsoft's antitrust case, framing psychology in deals, and the role of CFOs in determining pricing ranges. Learn about the evolution of software distribution, effective pricing strategies for success, navigating technology contracts, and balancing strategy and implementation in pricing consultancy.

Jason Kap, founder and CEO of Blue Rocket and a veteran in pricing strategies, dives into the fascinating evolution of software pricing. He discusses the transformation from bundled hardware to standalone software, leading to today's SaaS and hybrid models. The conversation touches on the challenges faced by early Application Service Providers and the rise of cloud pricing. Jason emphasizes the importance of transparency and adapting to customer needs, while offering insights on how CFOs can navigate the modern pricing landscape in the age of AI.