Jason Ing, the CMO of Gusto with a stellar background at P&G, Microsoft, and Amazon, joins the discussion on essential marketing strategies. He emphasizes how 90% of buyers stick to their initial vendor list, highlighting the importance of brand presence. The conversation dives into the nuances between B2B and B2C marketing, effective measurement techniques, and the need for a customer-centric approach. Jason shares his contrarian marketing opinions and lessons from both failures and successes in his career.