In this engaging discussion, Brian McGuigan, the non-family CEO of Laird Norton, shares insights on leading a historic family business while balancing tradition and innovation. David Weekley, founder of David Weekley Homes, introduces a unique ownership model that emphasizes shared equity among family, employees, and charity, promoting long-term sustainability. Jason Diestel of Diestel Family Ranch highlights the importance of adaptability in leadership and navigating generational transitions, showcasing how values guide their recovery from crises.