Jason Collins

In this engaging discussion, Jason Collins, a behavioral and data scientist specializing in consumer financial decision-making, dives into the pitfalls of applying behavioral science in marketing. He shares his own experiences with unsuccessful nudges, revealing how an ill-fated email campaign cost him subscribers. The conversation highlights the replication crisis in behavioral economics and the complexities of translating lab findings to real-world applications. Plus, Jason encourages a thoughtful approach to testing strategies and the importance of evaluating social proof in advertising.