Join Jason Cartalian and Michael Keller, co-hosts of the Vegan Hacks podcast, as they dive into the dramatic fall of plant-based giants Beyond Meat and Impossible Burger. They discuss the evolution of veggie burgers and how consumer tastes are shifting. The duo discusses contrasting marketing strategies, highlighting Beyond Meat's health angle and celebrity endorsements against Impossible Foods' meat-centric approach. They also explore the companies' financial struggles, potential partnerships, and the cultural rise of veganism, offering a peek into the future of meatless alternatives.