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Jason Bradshaw
Chief Customer Officer at Volkswagen Group Australia at the time of the episode, experienced CX/EX leader and author focused on connecting employee and customer experience to business results.
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Sep 18, 2025
• 33min
Replay: Volkswagen Group Australia Connects EX To CX
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In this engaging discussion, Jason Bradshaw, Chief Customer Officer at Volkswagen Group Australia and an expert in CX and EX, shares his journey starting a business at 14. He emphasizes the universal importance of customer experience across all industries. Jason delves into defining CX principles, balancing personalization with respect, and the significance of sustainable cultural change over quick wins. He highlights how improved employee experience directly impacts customer satisfaction and advocates for consistent small improvements that yield significant returns.
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