Jasmine Bina
Brand strategist, cultural futurist, and CEO of Concept Bureau known for research on cultural change and founder of the Exposure Therapy community; author of the Age of Potency framework discussed in this episode.
Best podcasts with Jasmine Bina
Ranked by the Snipd community
May 28, 2025 • 38min
The final frontier for brands? Shame.
In this engaging discussion, Jasmine Bina, a brand strategist and cultural futurist, explores the uncharted territory of shame in branding. She highlights how reframing narratives can empower brands and their consumers. Topics include redefining menopause from stigma to strength, the cultural implications of debt and obesity, and the demand for brands that embrace honesty over mere vibes. Jasmine also dives into the complexities of identity in a changing world and the pressing need for brands to create deeper meaning in their connections.
Dec 23, 2025 • 46min
#131 - The Age of Potency: How Meaning, Work, and Trust Are Being Rewritten - with Jasmine Bina
Jasmine Bina, a brand strategist and cultural futurist, discusses the transformative concepts in her framework, Age of Potency. She explores how trust has shifted to vulnerable communities and how the meaning of work is evolving amidst rapid cultural change. Bina also emphasizes the necessity for brands to embrace experimentation over optimization and stresses the importance of crafting stories that resonate with consumers seeking depth and connection. Her insights reveal new market opportunities and the potential for brands to help create meaningful identities.
