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Jas Singh
Local newsletter founder and operator who built a Winnipeg audience (~50,000 total reach, ~16,000 email subscribers) and monetized it via local advertising and social channels, using AI-assisted content and paid acquisition.
Best podcasts with Jas Singh
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Dec 23, 2025
• 43min
263 - Best of 2025! The Modern Newspaper: How to Build a 50,000-Person Local Audience in 6 Months with Jas Singh
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In this chat, Jas Singh, the mastermind behind a thriving local newsletter in Winnipeg, shares his journey to building a 50,000-person audience in just six months. He discusses the strategic advantages of owning an email list over social media. Jas explains how he utilizes AI to create authentic local content, and reveals tactics for leveraging Facebook Ads to drive subscriber growth. He also dives into the nuances of monetizing the newsletter through exclusive ad contracts, showcasing a unique playbook for aspiring newsletter publishers.
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