Jarrod Moses

Jarrod Moses, Founder and Global CEO of United Entertainment Group, dives into the fascinating intersection of culture, entertainment, and marketing. He shares insights on structuring partnerships that prioritize authenticity and performance, exploring the importance of emotional connections in branding. Jarrod contrasts UEG’s people-first approach with traditional agency models, discusses the balance of power between creators and brands, and recounts discovering Rihanna. His perspective reveals the nuances of maintaining agency identity while scaling.