Jarell Thompson

Jarell Thompson, VP of Gaming for Havas Play, shares insights on connecting brands with gaming communities, while Shab Azma, CEO of ARK Collective, dives into how influencers monetize their skills. They discuss the dynamic world of influencer marketing and the importance of authenticity in reaching Gen Z. The conversation also highlights the rising influence of women in the creator economy and the benefits of long-term partnerships between brands and creators, making waves in the ever-evolving digital landscape.