Jared Weisel

Jared Weisel, SVP at Revenue Analytics, specializes in pricing strategy for PE-backed firms. He discusses how optimized pricing can significantly boost EBITDA without causing customer churn. Jared points out the common oversight of pricing in private equity, advocating for continuous pricing strategies instead of one-off changes. He also highlights the pitfalls of relying on gut instincts for pricing decisions and the value of data-driven approaches. Moreover, he emphasizes the need for visibility and consistency in pricing to prevent revenue loss and enhance profitability.