Jared Priestner

Jared Priestner, CEO of Go Auto, shares insights from his journey in the Canadian automotive retail sector. He discusses the aggressive U.S. expansion driven by concentration risk in Canada. Topics include the balance of culture across borders, the importance of clarity in compensation to build trust, and how a people-first approach contrasts with tougher management styles. Jared highlights used cars as a significant profit driver and advocates for a customer-centric strategy that combines technology with a personal touch.