Jared Mehr

In this insightful discussion, Jared Mehr, who built Pura Vida's wholesale program to $35 million, shares his expertise on transitioning DTC brands into wholesale. He highlights essential preparedness, from inventory management to pricing strategies, emphasizing the importance of margins and retailer relationships. Mehr warns against common pitfalls like permanent promotions that deter retailers. With practical tips on outreach and cash-flow management, he equips brands with the knowledge needed to thrive in the competitive wholesale market.